Sales Tool

Before they invest, customers need to understand and be inspired by what you’re offering.

Language Design created a three-part documentary about YouTube, to help advertisers understand the power and the passion of the world’s largest video streaming platform.

An authentic and personal counterpoint to broadcast TV’s glitzy ‘Upfronts’, ‘YouTube: The Lowdown’ followed an investigative journalist as she met the creators, the brands and the fans that make YouTube such an effective tool for audience engagement.