Brand Positioning & Mantra

Cold ones coming in hot for Curly Lewis.

Positioning the eastern suburbs’ first brewery on Bondi Beach was thirsty work, but we thought ‘Always Coasting’ touched the correct degree of refreshment and agreed. With the right mantra in mind, brand language flows easily and creative direction is clear.

Shout out to our mates at for the visual design excellence, and to one young gentleman who got properly into the spirit. This is beer for coasters.