[1] About

Language Design is a new discipline in the writing field, emphasising clarity of intent and transparency of process.

[2] Purpose

Like all forms of design, Language Design is purposeful, strategic and applied to exert effective influence.

[3] Applications
  • Brand Dialects (TOV) & Brand Personas
  • Campaign ideation, scripting and direction
  • Website language and information architecture
  • Editorial copy & press releases
  • eDMs, letters and texts
  • Decks, catalogues and signage
  • Packaging language
[4] How we work

We can plug into your internal team structure, or work as a discreet component. Language Design is sensitive to visual design, and may be applied alongside a design partner.

[5] Origins

Founded by James Harvey BA GDip Sci (Psychology), Language Design brings together principles of linguistics, design and hard-won commercial experience from 15 years spent with some of the world’s best advertising and design agencies.

[6] Clients

The Communications Council
David Jones
Event Hospitality Group
Orchard St.
Monster Children
Secret Sounds
Sekisui House

[7] Contact

PO BOX 7404, Bondi Beach, NSW, 2026

Recent Work

Google AuNZ
Virtual Event

Inspiring local customers by bringing search trends to life.

The Museum of 2020 is a look back at the strangest year in living memory, and a way to inspire Google’s business customers by making search trends real.

Each search trend was represented by an exhibit, full of data points turned into tangible artefacts. A guided tour of the museum turned out to be a highly engaging virtual event that informed and delighted Google AuNZ’s clients.

Verbal Identity

Helping the iconic Australian company find its voice for the new decade.

After defining a distinctive verbal identity for Telstra, Language Design surveyed internal and external teams to design and deliver concise guidelines, training materials and workshops ensuring continuity of voice.

Now every communication, from billboard headline to email sign off, can reinforce Telstra’s purpose.

Secret Sounds
Brand Storytelling & Partnerships

Helping Australia’s largest live music and festival business manage their brand partnerships.

Language Design developed long form content series, pre-, during and post- festival campaigns, and created the narrative for the country’s largest music research project to assist Secret Sounds connect their fanbase with major brand partners.

Brand Storytelling & Speechwriting

Helping YouTube share the passion of their audience and creators with the world.

Language Design developed a film series with real fans and some of Australia’s most popular creators, and brought the brand story to life writing live addresses to move an audience of thousands.

Brand Values

Articulating a new set of values for Australia’s biggest entertainment company.

From boardroom to fan forum, Language Design worked with Foxtel to help understand and express the values that underpin the business.

To launch them to the world, we enlisted the help of a handful of die-hard fans.

QT Hotels
Brand Dialect & Storytelling

Helping individuals recognise a like mind in QT Hotels.

Language Design worked with QT to establish a distinctive Brand Dialect, and now employs it to engage their audience in campaigns, on-site dialogue, partnerships and locally savvy web language across thirty venues in Australia and New Zealand.

With hundreds of thousands of words deployed (and counting) QT’s brand is elegantly reinforced from personal greeting to final full stop.

David Jones
Long-form Language

Language Design specialises in researching and composing category specific long-form language, like this Beauty Editorial copy for David Jones