We solve problems with words.

[2] Why

From brand strategy to packaging copy, we write to exert effective influence.

[3] Application
  • Brand Strategy & Storytelling
  • Verbal Identity & Brand Dialect
  • Product or Service Naming
  • Campaign Creative
  • External & Internal Comms
  • Long Form Copy
  • Speechwriting
  • Pitch Refinement
  • Packaging
  • Writing Workshops
[4] Engagement

Language Design is shaped to offer an agile, flexible and cost effective creative resource to our clients. Plug us into your internal team structure, or engage us as a discreet component. We specialise in writing, but offer full agency service through a network of visual design and production partners.

[5] Ambition

Language Design brings together principles of linguistics, design and hard-won commercial experience to achieve our clients’ creative and strategic ambitions.

[6] Clients

YouTube AUNZ
YouTube SEA
Google AUNZ
Google Cloud
Event Hospitality Group
David Jones
Sekisui House
Secret Sounds
Orchard St.

[7] Contact


Recent Work

We are hiring!

We are looking for a clever person to join the Language Design team.

About Language Design®

Most things begin life as an idea, which has to be put into words to be shared, developed and actualised. The quality of this expression can determine the quality of the idea in the world. Its power to influence or enlighten an audience is reliant on the right language.

From speeches to brand names, white papers to user interfaces, lyrics to headlines, Language Design finds the idea’s purest expression.

Our finished product is typically written, but you needn’t identify as a writer to contribute to the value we offer a diverse range of clients.

What we need

We are after a critical thinker with good interpersonal skills who enjoys written expression.

The work we do on behalf of our clients varies from the strategic to the executional, but you will need to be able to:

– Parse complex material and distil essential points
– Recognise and articulate narrative threads binding macro and micro contexts
– Find and mine the creative vein within routinely challenging briefs
– Enjoy varying voice, tone and style to suit the brief
– Move comfortably between creative expansion and academic focus

The Role

– Full time, mostly remote
– Good opportunity for professional development with experienced writers
– Working closely with a small and supportive team
– Growth opportunity with expanding business
– Regular remote client contact
– Occasional in-person client contact depending on locality

Please email to introduce yourself, and let us know what interests you about the position. Include all the usual details, and any experience or examples of work that you feel might be relevant. mail@languagedesign.com.au

QT Newcastle
Brand Launch

We draw on a sense of place to create an unexpected narrative for a new QT Hotel.


Escape yesterday’s gravity,
and check into a new reflection.
Here comes that sliver of yourself to draw
sharp contrast, long shadow, diamond-edge delights 
to slice raw reality to sashimi.
Here we muddle magic from the things we find,
Spin up wax and wane with tidal rhythm,
Her light dances on the surface tension
of cool depths,
becomes something else,
fuller, brighter, almost a sound,
but passes quietly behind the earth,
to emerge renewed
and shine again.
Future Super
Brand Language

We help Australia’s ethical super fund land some hard-hitting points.

R.M. Williams
Campaign Title & Poetry

The most compelling truths come from the soul of the brand.

To help R.M. Williams reconnect with its roots, Language Design wrote a campaign line to describe its legacy of quality, authenticity and connection to the land.

From The Ground Up was accompanied by a piece of original poetry to launch new season collection.

YouTube AUNZ
Sales Tool

Before they invest, customers need to understand and be inspired by what you’re offering.

Language Design created a three-part documentary about YouTube, to help advertisers understand the power and the passion of the world’s largest video streaming platform.

An authentic and personal counterpoint to broadcast TV’s glitzy ‘Upfronts’, ‘YouTube: The Lowdown’ followed an investigative journalist as she met the creators, the brands and the fans that make YouTube such an effective tool for audience engagement.

Google AUNZ
Virtual Event

Data inspires when presented creatively.

The Museum of 2020 is a look back at the strangest year in living memory, and a way to engage Google’s business customers by making search trends real.

Each search trend was represented by an exhibit, full of data points turned into tangible artefacts. A guided tour of the museum turned out to be a highly engaging virtual event that informed and delighted Google AUNZ’s clients.

Alipay +
Verbal Identity

The voice of Alipay+

When Ant Group were ready to bring a new mobile-first marketing and payment platform to market, Language Design was chosen to build its verbal identity.

Fish In The Family
Naming & Brand Language

[Formerly Sydney Fresh Seafood]

When one of Australia’s largest seafood suppliers and retailers outgrew Sydney, they threw out a line for a new name.

Language Design worked closely with the business to surface their passion, and we were proud to re-christen an icon across 15 locations.

Verbal Identity

Helping the iconic Australian company find its voice for the new decade.

After defining a distinctive verbal identity for Telstra, Language Design surveyed internal and external teams to design and deliver concise guidelines, training materials and workshops ensuring continuity of voice.

Now every communication, from billboard headline to email sign off, can reinforce Telstra’s purpose.

Secret Sounds
Brand Storytelling & Partnerships

Helping Australia’s largest live music and festival business manage their brand partnerships.

Language Design developed a long form content series, pre-, during and post- festival campaigns, and created the narrative for the country’s largest music research project to assist Secret Sounds connect their fanbase with major brand partners.

Brand Storytelling & Speechwriting

Helping YouTube share the passion of their audience and creators with the world.

Language Design developed a film series with real fans and some of Australia’s most popular creators, and brought the brand story to life writing live addresses to move an audience of thousands.

Brand Values

Articulating a new set of values for Australia’s biggest entertainment company.

From boardroom to fan forum, Language Design worked with Foxtel to help understand and express the values that underpin the business.

To launch them to the world, we enlisted the help of a handful of die-hard fans.

QT Hotels
Brand Dialect & Storytelling

Helping individuals recognise a like mind in QT Hotels.

Language Design worked with QT to establish a distinctive Brand Dialect, and now employs it to engage their audience in campaigns, on-site dialogue, partnerships and locally savvy web language across thirty venues in Australia and New Zealand.

With hundreds of thousands of words deployed (and counting) QT’s brand is elegantly reinforced from personal greeting to final full stop.

David Jones
Long-form Language

Language Design specialises in researching and composing category specific long-form language, like this Beauty Editorial copy for David Jones