Language Design®. Strategic thinking, influential communication. Language Design has a spectrum of applications and a flexible way of working, applying craft, passion and experience on behalf of brands. Please get in touch to discuss your project.

[1]

We solve problems with words.

[2] Why

From brand strategy to packaging copy, we write to exert effective influence.

[3] Application

Brand Strategy & Storytelling
Verbal Identity & Brand Dialect ™
Product or Service Naming
Campaign Creative
External & Internal Comms
Long Form Copy
Speechwriting
Pitch Refinement
Packaging
Writing Workshops

[4] Engagement

Language Design is shaped to offer an agile, flexible and cost effective creative resource to our clients. Plug us into your internal team structure, or engage us as a discreet component. We specialise in writing, but offer full agency service through a network of visual design and production partners.

[5] Ambition

Language Design brings together principles of linguistics, design and hard-won commercial experience to achieve our clients’ creative and strategic ambitions.

[6] Clients

Telstra
YouTube AUNZ
YouTube SEA
Google AUNZ
Google Cloud
Foxtel
Event Hospitality Group
David Jones
Diageo
Blackdot
Sekisui House
Secret Sounds
Orchard St.

[7] Contact

mail@languagedesign.com.au

Recent Work

Google Cloud AUNZ & APAC

Humanising The Power of AI

Enterprise technology is notorious for being dense and deeply technical. As a strategic and creative partner for Google Cloud AUNZ and APAC, our job is to find the human thread without losing technical credibility.

We author compelling, benefits-driven narratives, keynotes, articles and video that balances detail and impact to resonate deeply with the market, both executive and practitioner.

Whether we’re developing bespoke stories, crafting high-stakes executive keynotes, or directing social media campaigns from set to post-production, we ensure absolute clarity at every touchpoint.

And because live events demand agility, we’re on the ground during rehearsals to refine the story in real-time, ensuring the final delivery is nothing short of flawless.

Downer

Codifying Enterprise Voice

We partner with Downer Australia to codify their tone of voice, anchoring their massive, multi-sector enterprise around a core verbal identity that expresses their foundational values in semantics and style.

Language Design acts as their strategic writing partner, dialling that tone up and down to solve distinct communication challenges across their most critical divisions and joint ventures, including their recently awarded $3.05 billion Australian Defence contract and relaunch of their internal work management system adapted for multiple audiences.

Google

Making The Complex Helpful

Technology product messaging can be complex, and the pace of change relentless – at every stage it’s critical to ensure the human benefit to your audience is foremost.

Our job as the scripting agency partner for Google Ads Marketing AUNZ is to make advances understandable, engaging, and impossible to ignore.

We manage end-to-end scripting and comms for Google’s most critical local moments from the blockbuster Google Marketing Live tour to intimate CXO sessions, round tables and open forums.

We work on a one-to-one basis with internal, industry and customer voices so your organisation’s story connects and evolves across channels with distinct, personal delivery.

YouTube AUNZ

Architecting Cultural Authority

Shifting market perception requires a carefully engineered narrative that feels effortless and natural.

When YouTube partnered with the Tropfest film festival for its return, they didn’t just need event support, they needed a partner to define their professional and cultural voice.

For the pivotal Open Forum event, we designed the executive scripting and tactical messaging to remind industry leaders and government officials of YouTube’s undeniable legitimacy in the film world, as well as its role as a vital engine for creative democratisation.

Google at Parliament House

Narrative & Speechwriting

“Championing innovation and creativity is at the heart of what we do at Google Australia and we’re proud to have collaborated on some truly visionary Australian ideas over the past 20 years.” – Mel Silva

Google Australia Managing Director Mel Silva speaks at the Great Hall in Parliament House at the first ever ‘Google at Parliament House’ event.

At this, and each annual event, Language Design helps to articulate Google’s contributions to Australia’s economy, technology, jobs, skills and the environment.

Think with Google

Research & Editorial

When thought leadership is in order,
we can make big changes and opportunities compelling and actionable.

Right now, we’re spending a lot of time connecting with marketers about how embracing the Agentic Era can power even
better results.

Working alongside Think with Google’s APAC editor, we research and publish articles relevant to readers in our region.

Curly Lewis

Brand Positioning & Mantra

Cold ones coming in hot for Curly Lewis.

Positioning the eastern suburbs’ first brewery on Bondi Beach was thirsty work, but we thought ‘Always Coasting’ touched the correct degree of refreshment and curlylewis.com.au agreed. With the right mantra in mind, brand language flows easily and creative direction is clear.

Shout out to our mates at go-od.co for the visual design excellence, and to one young gentleman who got properly into the spirit. This is beer for coasters.

City of Parramatta Council

Brand Strategy, Launch, Campaign & Editorial

Our hearts are always in Parramatta, with words flowing and energy glowing for West Sydney’s cultural riverside hub.

Language Design authors peak seasonal campaigns, announces big restorations, much-anticipated openings and events as well as producing a steady cadence of direct communications.

We’re also joint-custodians of the City & Council’s verbal identity, helping them keep their voice consistent and clear across a wide range of communications for each brand.

YouTube AUNZ

Complete Experience Language Design

Language Design supports YouTube in preparing BRANDCAST, the platform’s much anticipated live moment of the year.

As well as onsite language and event communications plus creative direction and scripting of filmic segments of the event, our team authors speeches for the executive team, industry voices and special guests.

Language Design also writes and develops a digital campaign for BRANDCAST, ensuring that each and every message before, during and after the event supports the brand’s master-narrative.

Ryan Hospitality

Estate & Venue Family Brand Language

Writing for Hubert Estate was a pleasure.

With several distinct but related venues from restaurant to art gallery, we developed language for each that bears relation to the Estate Voice, but enjoys a unique personality that reflects its offering.

The resulting family of voices is housed beneath the main story, and welcomes visitors to find themselves in the Yarra.

QT Newcastle

Brand Launch

We draw on a sense of place to create an unexpected narrative for a new QT Hotel.

NEW BEGINNINGS

Escape yesterday’s gravity,
and check into a new reflection.
Here comes that sliver of yourself to draw
sharp contrast, long shadow, diamond-edge 
delights 
to slice raw reality to sashimi.
Here we muddle magic from the things we find,
Spin up wax and wane with tidal rhythm,
Her light dances on the surface tension
of cool depths,
becomes something else,
fuller, brighter, almost a sound,
but passes quietly behind the earth,
to emerge renewed
and shine again.

Future Super

Brand Language

We help Australia’s ethical super fund land some hard-hitting points.

R.M. Williams

Campaign Title & Poetry

The most compelling truths come from the soul of the brand.

To help R.M. Williams reconnect with its roots, Language Design wrote a campaign line to describe its legacy of quality, authenticity and connection to the land.

From The Ground Up was accompanied by a piece of original poetry to launch new season collection.

YouTube AUNZ

Sales Tool

Before they invest, customers need to understand and be inspired by what you’re offering.

Language Design created a three-part documentary about YouTube, to help advertisers understand the power and the passion of the world’s largest video streaming platform.

An authentic and personal counterpoint to broadcast TV’s glitzy ‘Upfronts’, ‘YouTube: The Lowdown’ followed an investigative journalist as she met the creators, the brands and the fans that make YouTube such an effective tool for audience engagement.

Google AUNZ

Virtual Event

Data inspires when presented creatively.

The Museum of 2020 is a look back at the strangest year in living memory, and a way to engage Google’s business customers by making search trends real.

Each search trend was represented by an exhibit, full of data points turned into tangible artefacts. A guided tour of the museum turned out to be a highly engaging virtual event that informed and delighted Google AUNZ’s clients.

Alipay +

Verbal Identity

The voice of Alipay+

When Ant Group were ready to bring a new mobile-first marketing and payment platform to market, Language Design was chosen to build its verbal identity.

Fish In The Family

Naming & Brand Language

[Formerly Sydney Fresh Seafood]

When one of Australia’s largest seafood suppliers and retailers outgrew Sydney, they threw out a line for a new name.

Language Design worked closely with the business to surface their passion, and we were proud to re-christen an icon across 15 locations.

Telstra

Verbal Identity

Helping the iconic Australian company find its voice for the new decade.

After defining a distinctive verbal identity for Telstra, Language Design surveyed internal and external teams to design and deliver concise guidelines, training materials and workshops ensuring continuity of voice.

Now every communication, from billboard headline to email sign off, can reinforce Telstra’s purpose.

Secret Sounds

Brand Storytelling & Partnerships

Helping Australia’s largest live music and festival business manage their brand partnerships.

Language Design developed a long form content series, pre-, during and post- festival campaigns, and created the narrative for the country’s largest music research project to assist Secret Sounds connect their fanbase with major brand partners.

YouTube

Brand Storytelling & Speechwriting

Helping YouTube share the passion of their audience and creators with the world.

Language Design developed a film series with real fans and some of Australia’s most popular creators, and brought the brand story to life writing live addresses to move an audience of thousands.

Foxtel

Brand Values

Articulating a new set of values for Australia’s biggest entertainment company.

From boardroom to fan forum, Language Design worked with Foxtel to help understand and express the values that underpin the business.

To launch them to the world, we enlisted the help of a handful of die-hard fans.

QT Hotels

Brand Dialect & Storytelling

Helping individuals recognise a like mind in QT Hotels.

Language Design worked with QT to establish a distinctive Brand Dialect, and now employs it to engage their audience in campaigns, on-site dialogue, partnerships and locally savvy web language across thirty venues in Australia and New Zealand.

With hundreds of thousands of words deployed (and counting) QT’s brand is elegantly reinforced from personal greeting to final full stop.

David Jones

Long-form Language

Language Design specialises in researching and composing category specific long-form language, like this Beauty Editorial copy for David Jones